Media

The Nielsen Company (Nielsen) and McKinsey & Company (McKinsey) today announced a global joint venture, NM Incite, created to help leading companies harness the power of social media intelligence to drive superior business performance. NM Incite gives companies the capabilities to better understand, value and take advantage of the rich insights made possible by social media.

Many social site users make good use of the voice that the medium provides them to talk about brands, products and services. An April 2010 study by ROI Research commissioned by Performics found that, at least once a week, 33% of active Twitter users share opinions about companies or products, while 32% make recommendations and 30% ask for them.

eMarketer estimates about 80% of US teen Internet users visit social networking sites at least monthly, but it may seem difficult for marketers to reach them there when they’ve signed on mainly to chat with their friends and post personal updates.

Why brands need to rethink social media from the C-suite down (and not as a P&L line item), with examples including Ford, Dell and IBM.

Vincent Cordero has been named executive vice president and general manager of Fox Sports en Español (FSE), it was announced by David Hill, chairman & chief executive officer, Fox Sports Media Group (FSMG). Mr. Cordero reports to Hernan Lopez, president and chief operating officer, Fox International Channels, who in turn reports to Mr. Hill with respect to this role. Mr. Cordero, a native of Los Angeles, assumes his new position on July 1, 2010.

As the planet awaits the world’s biggest single sporting event, most of the pre-tournament World Cup Buzz is focused around the players who won’t be taking part or could be missing out. The Nielsen Company analyzed English-language online blogs, message boards and social networking sites and found that pre-World Cup player buzz was dominated by injuries.

Nothing gives the global football market a better boost than a World Cup Tournament. As the 2010 World Cup is about to commence, The NPD Group, Inc. takes a look at the global football market.

Maya Publishing Group, LLC on behalf of its magazine Record Semanario de Futbol announced the launch of its World Cup pool through its website Revistarecord.com challenging soccer experts to challenge their friends or family every week.

WSUA – Radio Caracol 1260 AM celebrated the success of the station and invited a large group of clients and agencies of South Florida to join in on the festivity, in order to thank them for their continuous support.