Americans use a range of approaches to keep informed about what is happening in their communities and online activities have been added to the mix. Face-to-face encounters and phone calls remain the most frequent methods of interaction with neighbors. At the same time, internet tools are gaining ground in community-oriented communications. DOWNLOAD REPORT HERE.
Media
Brazil favored to Win World Cup.
Brazil is the team to beat in this year’s World Cup, according to a global survey released by The Nielsen Company.
How consumers Interact with Brands on Social Networks.
The social networking audience in the US has reached critical mass. eMarketer estimates that 57.5% of all US Internet users, or 127 million people, will use a social network at least once a month in 2010. By 2014, nearly two-thirds of Internet users will be on board.
Marketers have been chasing this audience for several years, but the question remains: Do consumers notice, or care?
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The State of Mobile Apps.
“There’s an app for that” is Apple’s catch phrase to promote the literally thousands of applications that can be downloaded to an iPhone.
Volkswagen drives World Cup fever.
Volkswagen of America, Inc. announced a nationwide contest calling on soccer “fanáticos” to express their passion for the game for a chance to win an appearance in a national TV spot during the World Cup.
Soccer: The Beautiful Game goes Mobile.
The World Cup, the most popular sports event in the world, is upon us again. While the importance Americans attach to this event is small, the rest of the world literally views it differently, and for the first time mobile devices will play an important part in how people follow the game.
