Media

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Univision Communications Inc. unveiled its national advertising campaign for its exclusive Spanish-language coverage of the 2010 FIFA World Cup South Africa. Under the umbrella of “La Pasión del Mundial” (The Passion of the World Cup), Univision is engaging soccer fans all across the U.S. through various promotional efforts in print, outdoor media and in-theater advertising, as well as its own television, radio, online and mobile platforms.

ESPN Deportes announced the launch of “90 Minutos No Son Suficientes” (90 Minutes are Not Enough), a multimedia marketing campaign promoting the brand’s multiplatform news and information coverage of the 2010 FIFA World Cup South Africa.

Yahoo! En Espanol announced that it will bring its World Cup coverage to life online for U.S. Hispanic users. As part of the broad program, which includes a dedicated and highly customized World Soccer “channel” on the global Yahoo! network, Yahoo! En Espanol will provide fans with complete coverage of the tournament including customized content across multiple platforms and innovative new products.

Kickoff for the 2010 World Cup is little more than a week away and Nielsen took a look back to analyze U.S. viewing trends for the last World Cup.

Despite social media marketing’s sizable popularity, business-to-business (B2B) companies are still fairly new to the discipline. According to a November 2009 survey from Business.com, 73% of B2B respondents who were using social media had less than two years of social media marketing experience.

FDP Radio’s world renowned on air personalities will be on site in South Africa as part of their third consecutive World Cup Spanish language broadcast.

   Mexican art directors, account managers and staff who work at the multicultural advertising agency, Adrenalina, New York, will march in support of immigrants and workers rights and to voice opposition to Arizona’s new immigration law at a rally and march today at Union Square, 14th Street and Broadway.

Adrenalina personnel, including the ad agency’s creative, account management and strategic teams who have visas to work in the U.S., are legal residents and who are U.S.-born Hispanics, will wear white T-shirts conceived and designed by their colleagues bearing the phrase “I Look Illegal.”

Though Hispanic households have the lowest rate of Internet penetration in the US, the Internet is quickly becoming a mainstream medium for the group.

Al Día, The Dallas Morning News’ Spanish language newspaper, launched Autos Al Día in May.

Business-to-business (B2B) companies are participating in the social space, but they are not yet as engaged as their business-to-consumer (B2C) brethren and face greater internal obstacles, according to a report from digital marketing agency White Horse.