“There’s a huge audience out there that wants to see people on television that look and live their lives like they do. We’re happy to accommodate them.” That’s how Steve Koonin, president of Turner Networks, talked about his TBS cable channel to the New York Times. The question is, and as Kooin alluded to in that NY Times article about TBS, will the other English-language broadcast networks react?
Published by Manny Gonzalez. To read El Blog CLICK above.
The availability of digital place-based video has reached a critical mass. Over two-thirds of teens and adults have seen a digital video display in a public venue in the past month, according to the Arbitron Digital Place-based Video Study 2010. Seventy percent of U.S. residents aged 12 or older recalled seeing a digital video display in at least one of the 18 venue categories examined in this report; that translates to approximately 181 million Americans. More than half of persons aged 12 or older recall seeing one in the past week.
More than half (57%) of adult internet users say they have used a search engine to look up their name and see what information was available about them online, up from 47% who did so in 2006. Young adults, far from being indifferent about their digital footprints, are the most active online reputation managers in several dimensions. For example, more than two-thirds (71%) of social networking users ages 18-29 have changed the privacy settings on their profile to limit what they share with others online.
AVAILABLE on HispanicPRpro.com
Usage of social networking sites rose sharply in 2009, thanks to the ever-increasing popularity of Facebook. eMarketer estimates that 57.5% of Internet users, or 127 million people, will use a social network at least once a month in 2010.
The latest estimates of telephone coverage, released last week by the National Center for Health Statistics, found that 25% of households (and 23% of adults) in the second half of 2009 had no landline service and only cell phone service (just 2% of households had no telephone service of any type). For certain subgroups in the population, the numbers are considerably higher: 30% of Hispanics are cell-only, as are 49% of adults ages 25-29. DOWNLOAD REPORT HERE.
The Interactive Advertising Bureau (IAB) announced the formation of the IAB Multicultural Council. The IAB also released “U.S. Latinos Online: A Driving Force,” a comprehensive presentation that uses multiple data sources to describe the Hispanic online population, identify the trends and key dynamics in this increasingly important advertising target and provide a resource for communicating with Latino online audience segments.
