According to Radio Ink, Bustos Media has reached the end of the road, as the company files to transfer its radio and television licenses to NAP Broadcast Holding, named for senior lenders NewStart, Atalaya, and Prudential.
Radio Ink was tipped to an internal memo telling staff about the decision, and outgoing CEO Amador Bustos, who along with VP/Operations John Bustos has resigned as part of the merger agreement, confirms that the memo is genuine.
While the fast-moving social media sphere is still in its infancy, it’s getting increasingly crowded and, as a result, increasingly confusing. It’s humbling—the Twittersphere delivers new headlines to digest seemingly every nanosecond. But it’s exciting at the same time.
World Cup soccer telecasts aired on all English and Spanish language networks have reached an estimated 34% of all U.S. TV viewers, according to figures released by The Nielsen Company. CHARTS AVAILABLE HERE.
In the US, about one-fifth of Hispanic women said they made social network comments about purchase experiences all the time, but respondents were more likely to speak up only when they had a good experience.
The 2010 FIFA World Cup match-up between Mexico and Argentina delivered the highest viewership ever for Univision, attracting over 9.3 million Total Viewers 2 plus (9,362,938) who watched the event.
The latest in a series of Hispanic Market Overviews designed to offer marketers and advertisers who are active in the U.S. Hispanic marketplace — in addition to CMOs and brand managers who wish to become more active with Latino consumers — a clear, concise snapshot of the state of Spanish-language and Hispanic-targeted advertising and marketing efforts.
Maria Marin wants to connect with Hispanic women through her newly relaunched website. Inspired in the dreams of those who want to reach success, has all the tips and advice women need to feel confident: from how to project self-assurance, to how to get a better job or ask for a raise.
The ever-increasing sophistication and accessibility of web-ready mobile phones has made using a phone for information and entertainment needs an essential part of everyday life for millions of Americans. However, not everyone is connecting to the mobile web in equal measure. Demographic data on mobile phone usage reveals that U.S. Hispanics, especially younger Hispanics, have been over-indexing in mobile media usage for years.
Like many Americans, Hispanics love their mobile phones and take them everywhere, more than non-Hispanic whites and, in many cases, more than blacks.
