Media

What do 7,310 miles, 1,462 gallons of fuel, a 92 person mobile theatre, a stand-up comedian and 500 advertisers have in common? They all played an integral part in the Fox Sports en Español 2011 Upfront tour. The Spanish-language sports brand completed its first-ever Upfront national tour after taking a custom branded mobile theatre, which doubled as a traveling billboard, to four cities across the country.

Univision Communications Inc. is presenting the 2010-2011 programming line-up for its three television networks and interactive platforms. The Company is celebrating the growing power of Spanish and the critical role language plays in any marketing strategy for U.S. growth. The Upfront is taking place this afternoon at the Frederick P. Rose Hall/Jazz at Lincoln Center in New York City and will be hosted by Univision president and CEO, Joe Uva; president of Advertising Sales and Marketing, David Lawenda; and Univision Networks president Cesar Conde.

V-me enters the 2010-2011 upfront season with a new offer of entertainment… smart empowering programs…compelling personalities… involved viewers…and a fast-growing national audience.

V-me will be taking its 2010-2011 presentation on the road to agencies and clients in the weeks and months ahead.

MTV Tr3s announced at its May 19th 2010 Upfront that it will amplify its US Hispanic offering to appeal to a wider spectrum of the Latino audience. The newly named Tr3s: MTV, Música y Más will expand its offering to deliver a broader scope of content. As part of this strategy, Tr3s will align and build synergies with MTV Networks International’s (MTVNI) US Hispanic & Latin American operations in Miami under the leadership of Sofia Ioannou who will expand her remit as Managing Director of MTVN Latin America & Canada to include US Hispanic. John Mafoutsis, Senior Vice President of Brand Solutions for MTVN Latin America & Canada will also expand his role to include Tr3s, José Tillán will continue to serve a General Manager & Executive Vice President and Louisa Fairborne as Director of Advertising Sales of Tr3s. Tr3s: MTV, Música y Más — will make its debut on July 12th, 2010.

Telemundo Communications Group announcedits 2010-2011 original programming season. The new programming announcement was made by Don Browne, President, Telemundo; Jacqueline Hernández, Chief Operating Officer, Telemundo; Mike Rodriguez, Senior Vice President, Network Sales and Marketing, Telemundo; Adriana Ibañez, Executive Vice President of Programming, Telemundo and Peter Blacker, Executive Vice President, Digital Media and Emerging Businesses.

Headlining the network’s upfront schedule are several blockbusters and specials including HUMAN PLANET, a high-definition epic celebration of humankind as well as EARTH FROM SPACE, which brings audiences face to face with a unique view of the world in a project filmed in partnership with NASA. Historic moments near and far are brought to life in spellbinding productions such as THE RISING: REBUILDING OF GROUND ZERO, a documentary series by the legendary Steven Spielberg and REIGN OF THE DINOSAURS a voyage back millennia, courtesy of Disney and Pixar.

GolTV will launch its non-stop soccer coverage in crisp, clear high-definition on Aug. 1, 2010. The new GolTV HD channel will be the country’s first HDTV network offered simultaneously in Spanish and English.

ESPN Deportes enters the 2010-2011 Upfront Season with continued focus on revolutionizing the way sports are covered on Spanish-language television. The network, which earlier this week announced the launch of its first studio show to be produced from Los Angeles, is unveiling a series of additional initiatives, highlighted the acquisition of marquee soccer programming and the introduction of a new prime-time newsmagazine.

Marketers around the world agree that it is important to get the full picture when evaluating online marketing success, but research from Chief Marketer, Collective and Datran Media indicates that marketers still consider the click-through their main form of measurement&mash;despite its flaws.

Univision Communications Inc. announced that it has acquired exclusive Spanish-language television and digital rights to all Mexican National Soccer Team games.

Fox Sports en Español will air exclusive Spanish-language coverage of the UEFA Champions League, Europe’s most prestigious annual club competition.

On the heels of the success of SportsNation, ESPN’s Sports Emmy-Award winning, fan-interactive program, ESPN Deportes will launch Nación ESPN, a Spanish-language, culturally relevant original production targeted to Hispanic sports fans.

Produced from ESPN’s facility in Los Angeles, Nación ESPN will debut on ESPN Deportes first quarter 2011. Nación ESPN will be the network’s first show produced from Los Angeles.