It almost sounds like an up coming mixed martial arts event.
The voracity of the discussion occurring between ad agencies, digital agencies, PR firms and clients to determine who should lead the efforts in managing and setting the tone of Social Media and Marketing strategies & implementation was also center stage this past week at the first US Hispanic PR summit.
Available at HispanicCMO.com
This downloadable Special Report, presented in a White Paper format, investigates the importance of social media & social marketing, and review the implications for companies actively targeting Latinos, advertising agencies active in the Hispanic market, U.S. Hispanic media and the PR Industry as a whole. DOWNLOAD REPORT HERE
That’s what’s in store for viewers of the newly rechristened Tr3s, the Spanish-language entertainment network from Viacom that since September 2006 has been known as MTV Tr3s.
By Adam Jacobson for HispanicAd.com
Despite social media marketing’s popularity, business-to-business (B2B) companies are still fairly new to it. According to a survey from Business.com, 73% of B2B respondents have less than two years of social media marketing experience.
Available at HispanicPRpro.com
Univision Interactive Media, Inc. announced two additions to its online and mobile content network: a brand new soccer site, www.UnivisionFutbol.com, and an enhanced Deportes (Sports) site. These new properties are kicking off with nonstop coverage of this year’s 2010 FIFA World Cup South Africa, including live online streaming of all 64 games.
The Fox Sports en Español Upfront four-city tour to Los Angeles, Chicago, New York and Miami, has an expandable trailer transformed into a mobile showroom with stadium seating to treated guest to a multimedia presentation on the programming for the broadcast year ahead, a live performance from stand-up comedian Monique Marvez, and a party complete with competitive games.
Sophia Mind, the research and market intelligence division of Latin America’s leading female-focused communications group Bolsa de Mulher, announced the findings of a new study that examines the unique ways in which Latina women use the Internet and social networks. The study, titled The Use of Social Networks by Latin Women, found that while Latinas are avid users of social networks, most feel they are missing a cohesive Latina community and that content has not been created specifically for their unique interests. DOWNLOAD REPORT HERE.
Denise Zimmerman
President and Chief Strategy Officer
NetPlus Marketing Inc.
A 25-year marketing veteran, Denise Zimmerman has spent the past 18 years focusing on the digital landscape and best-practice applications in marketing, advertising and communications. She spoke with eMarketer Senior Analyst Jeffrey Grau about the options retailers have in responding to negative buzz on social media sites.
Available at HispanicPRpro.com
Mega TV has suffered some top management attrition lately.
