Media

Evidence from Edison Research’s “Twitter Usage in America: 2010” survey suggests that marketers targeting multicultural audiences would do well to note the service’s diverse ethnic makeup.

Available at HispanicPRpro.com

American college students today are addicted to media, describing their feelings when they have to abstain from using media in literally the same terms associated with drug and alcohol addictions: In withdrawal, Frantically craving, Very anxious, Extremely antsy, Miserable, Jittery, Crazy.

There are currently over 450 social media platforms and the list is growing. With such a rapidly expanding market, brands must consider how they fit into the social media sphere. Most will discover that they would benefit from either active participation or a passive monitoring presence. Brands that choose to be in social media must develop a clear strategy that takes full advantage of the opportunities that the social space presents, while avoiding the pitfalls of a social media presence that is poorly executed.

However, a recent article from Supermarket News reports that grocery giant Kroger Co. has noticed and is taking the lead in reaching Hispanics and non-Hispanics with a 100% bilingual program: “Rico Summer” a “Flavorful Summer”: www.ricosummer.com. The program is an integrated campaign that connects offline, in-store POS, demos, and media with online and social media platforms.

As part of Seccion Amarilla USA’s strategy to refresh and renovate its brand, the Spanish Yellow Pages publisher has changed its traditional slogan: “Sí funciona y funciona muy bien”, and today introduces its new slogan: “Aquí lo encuentras”.

Had the opportunity yesterday to listen to a PRSA (Public Relations Society of America) Idea Swap about Hispanic Social Media.

The idea that the entire Social Media and Marketing efforts should be owned ONLY by the PR professionals or the Ad Agency professionals or the Digital agency professionals is preposterous.