On the heels of the success of SportsNation, ESPN’s Sports Emmy-Award winning, fan-interactive program, ESPN Deportes will launch Nación ESPN, a Spanish-language, culturally relevant original production targeted to Hispanic sports fans.
Produced from ESPN’s facility in Los Angeles, Nación ESPN will debut on ESPN Deportes first quarter 2011. Nación ESPN will be the network’s first show produced from Los Angeles.
It almost sounds like an up coming mixed martial arts event.
The voracity of the discussion occurring between ad agencies, digital agencies, PR firms and clients to determine who should lead the efforts in managing and setting the tone of Social Media and Marketing strategies & implementation was also center stage this past week at the first US Hispanic PR summit.
Available at HispanicCMO.com
This downloadable Special Report, presented in a White Paper format, investigates the importance of social media & social marketing, and review the implications for companies actively targeting Latinos, advertising agencies active in the Hispanic market, U.S. Hispanic media and the PR Industry as a whole. DOWNLOAD REPORT HERE
That’s what’s in store for viewers of the newly rechristened Tr3s, the Spanish-language entertainment network from Viacom that since September 2006 has been known as MTV Tr3s.
By Adam Jacobson for HispanicAd.com
Despite social media marketing’s popularity, business-to-business (B2B) companies are still fairly new to it. According to a survey from Business.com, 73% of B2B respondents have less than two years of social media marketing experience.
Available at HispanicPRpro.com
Univision Interactive Media, Inc. announced two additions to its online and mobile content network: a brand new soccer site, www.UnivisionFutbol.com, and an enhanced Deportes (Sports) site. These new properties are kicking off with nonstop coverage of this year’s 2010 FIFA World Cup South Africa, including live online streaming of all 64 games.
The Fox Sports en Español Upfront four-city tour to Los Angeles, Chicago, New York and Miami, has an expandable trailer transformed into a mobile showroom with stadium seating to treated guest to a multimedia presentation on the programming for the broadcast year ahead, a live performance from stand-up comedian Monique Marvez, and a party complete with competitive games.
