Sophia Mind, the research and market intelligence division of Latin America’s leading female-focused communications group Bolsa de Mulher, announced the findings of a new study that examines the unique ways in which Latina women use the Internet and social networks. The study, titled The Use of Social Networks by Latin Women, found that while Latinas are avid users of social networks, most feel they are missing a cohesive Latina community and that content has not been created specifically for their unique interests. DOWNLOAD REPORT HERE.
Media
When to Respond to Negative Buzz.
Denise Zimmerman
President and Chief Strategy Officer
NetPlus Marketing Inc.
A 25-year marketing veteran, Denise Zimmerman has spent the past 18 years focusing on the digital landscape and best-practice applications in marketing, advertising and communications. She spoke with eMarketer Senior Analyst Jeffrey Grau about the options retailers have in responding to negative buzz on social media sites.
Available at HispanicPRpro.com
SBS’s Mega TV adding to the team.
Mega TV has suffered some top management attrition lately.
Why Twitter is a Ripe Target for Multicultural Marketers.
Evidence from Edison Research’s “Twitter Usage in America: 2010” survey suggests that marketers targeting multicultural audiences would do well to note the service’s diverse ethnic makeup.
Available at HispanicPRpro.com
Students Addicted to Social Media
American college students today are addicted to media, describing their feelings when they have to abstain from using media in literally the same terms associated with drug and alcohol addictions: In withdrawal, Frantically craving, Very anxious, Extremely antsy, Miserable, Jittery, Crazy.
Social Branding: The Power of the Social Media Space.
There are currently over 450 social media platforms and the list is growing. With such a rapidly expanding market, brands must consider how they fit into the social media sphere. Most will discover that they would benefit from either active participation or a passive monitoring presence. Brands that choose to be in social media must develop a clear strategy that takes full advantage of the opportunities that the social space presents, while avoiding the pitfalls of a social media presence that is poorly executed.
Happy ‘Rico Cinco de Mayo’! Kroger.
However, a recent article from Supermarket News reports that grocery giant Kroger Co. has noticed and is taking the lead in reaching Hispanics and non-Hispanics with a 100% bilingual program: “Rico Summer” a “Flavorful Summer”: www.ricosummer.com. The program is an integrated campaign that connects offline, in-store POS, demos, and media with online and social media platforms.
