As part of Seccion Amarilla USA’s strategy to refresh and renovate its brand, the Spanish Yellow Pages publisher has changed its traditional slogan: “Sí funciona y funciona muy bien”, and today introduces its new slogan: “Aquí lo encuentras”.
Media
Who owns the Social Media & Marketing duties for the Client?
Had the opportunity yesterday to listen to a PRSA (Public Relations Society of America) Idea Swap about Hispanic Social Media.
The idea that the entire Social Media and Marketing efforts should be owned ONLY by the PR professionals or the Ad Agency professionals or the Digital agency professionals is preposterous.
Available at HispanicPRpro.comHumberto Luna joins W Radio.
Grupo Latino de Radio announced that Humberto Luna has joined its station in Southern California, W Radio, to host the new afternoon drive show “Humberto Luna en W Radio”.
PIA debuts Spanish Radio Ads in Agent Branding Program.
The National Association of Professional Insurance Agents (PIA) has unveiled a series of 25 Spanish radio advertisements as the latest phase of its branding program, Local Agents Serving Main Street America.
2010 Social Media Marketing Industry Report.
To understand how marketers are using social media, Social Media Examiner commissioned the 2010 Social Media Marketing Industry Report. Report available for download. Available at HispanicPRpro.com
Engaging Customers in Smart Conversations.
Rick Murray – President, US, and Global Chair, Digital Edelman Digital. Rick Murray has been directing Edelman’s global approach to digital communications since 2005. He spoke with eMarketer’s Jeffrey Grau about how retailers can learn and grow from customer criticism on social media sites and the need for them to adapt to the dynamics and challenges of the social Web. Available at HispanicPRpro.com
What’s Driving the Growth of Pre-paid Cell Phones?
American consumers who don’t qualify for a traditional post-paid cell phone plan are driving the growth of the pre-paid wireless marketplace. This segment of the wireless market has grown at higher rates than the post-paid market, in part due to the recent recession.
However, even in today’s tough economy, this segment of low-credit prospects represents a discrete subset of the overall wireless market. Acknowledging this, pre-paid wireless marketers have expanded their horizons searching for other reasons people choose a pre-paid plan.
MocoSpace Mobile Social Graph Report.
A new report from MocoSpace is a result of data generated from MocoSpace servers on a daily basis, then averaged over a 30 day period. There were some interesting findings on Hispanics, which bode well for both iPhone and Android. DOWNLOAD REPORT HERE.
Sarachek Blacker named Publisher of Vista Magazine.
ImpreMedia named Liz Sarachek Blacker as Publisher of Vista Magazine, impreMedia’s dual language magazine now in its 25th year. Blacker will continue as Senior Vice President, Digital Sales for impreMedia Digital.
