Media

Mercury Media released “The Power of the Hispanic Consumer,” a new whitepaper measuring the impact Hispanic consumers are having on direct response advertisers’ ROI. Part of the Mercury Media TV Perspectives series of whitepapers, this report also offers new insight regarding U.S. Hispanic consumers and tactics for effectively reaching this growing market through direct response advertising. DOWNLOAD HERE.

Viral media is becoming more and more contagious across Latin America. While common viruses are often transmitted by mosquito bites, the media contagion is spreading through sound bites that exponentially amplify the volume of the conversations taking place in social networks and media such as Facebook, Twitter, YouTube, Orkut, Google, and MySpace.

The spread and the intensity of the buzz are not only confined to the most tropical areas of the region, where people tend to be very social, or in nations with high connectivity rates. Rather, it is a virus that is quickly spreading across all of Latin America and the Caribbean, differing from country to country only in how the buzz is being spread and to what end. Available at HispanicPRpro.com

75% of Hispanics own a cell phone and according to ComScore 71% of them consumer/ download mobile content vs. 48%. Also they respond to text campaign twice as much as non-hispanic mobile users. 6% vs. 3%! What a great opportunity for businesses wanted to reach this fast growing market. Univision launched a Copa Mundial iPhone App which is fantastic!! check the iPhone app store to download it for free!!! By Liliana Gil – Cultural Intelligence – Managing Partner. Available at HispanicCMO.com

There probably isn’t a single advertising or marketing communications agency today that hasn’t checked the box on “social media marketing.” Can you think of one that hasn’t? No? Didn’t think so.Available at HispanicPRpro.com