Media

While a majority of marketing professionals and company decision makers view social media as essential to their business, most have not made any money using it according to a recent survey by R2integrated (R2i). Further data analysis suggests that companies using social media profitably are more likely to possess defined social media strategies, dedicated social media managers, and follow social media thought-leaders. Available at HispanicPRpro.com

Most brands and retailers have not figured out how mobile can really deliver on its promise of sending the right message, to the right customer, at the right time and place — the ultimate dream of digital marketing. It is not their fault, as many come to mobile marketing with a lens limited by the existing paradigms of TV, Internet and direct marketing.

While global ad spend has softened in many sectors, one format, the direct response ad, or infomercial, has seen a remarkable 18% growth in total units in the U.S. since 2007 according to Nielsen. In total, direct response comprises 14% of all TV advertising, a figure that may continue to grow as blankets with sleeves, super absorbent towels and language learning CDs gain a mixture of mainstream awareness and web virality.

The Mobile Internet may be just as reliant on social networks as it is on the mobile data network itself. Ground Truth™, the mobile measurement firm that provides precise, timely and actionable mobile intelligence, today revealed that social networking activity comprises more than half of the time spent on the Mobile Internet. Ground Truth also reported that users of mobile-specific social networks are more engaged than users of PC-based social networks, such as Facebook and MySpace, on mobile. Available at HispanicPRpro.com

According to the BlogHer and iVillage “2010 Social Media Matters Study,” co-sponsored by The Nielsen Company and Ketchum, social sites are now a frequent destination for nearly three-quarters of Internet users. The study found similar rates of usage among men and women, and pegged the percentage of weekly social media users at 73% of the online population.

We’ve heard from countless brand marketers about the need for guidance when it comes to measuring the value of social media advertising. It’s why we’ve made a major investment towards helping advertisers understand how to achieve their brand goals in a social context. Our joint report: Advertising Effectiveness: Understanding the Value of a Social Media Impression provides early insights from Nielsen’s BrandLift product which analyzed survey data from more than 800,000 Facebook users in response to more than 125 Facebook ad campaigns from 70 brand advertisers. AVAILABLE at HispanicPRpro.com

Once on their way to extinction, coupons made a strong resurgence in 2009. While they offer consumers a chance to stretch their dollars further, they also offer real growth opportunities for retailers and manufacturers—if they know exactly who to target and how to leverage established and emerging coupon delivery vehicles.

The Mundial Group, a leading Latino sports marketing company, announced that it will be changing its name to Mundial Sports Network and providing advertisers with a brand new robust integrated digital offering.