Fox Sports en Español will air exclusive Spanish-language coverage of the UEFA Champions League, Europe’s most prestigious annual club competition.
Media
ESPN Deportes to launch Introduces Nación ESPN.
On the heels of the success of SportsNation, ESPN’s Sports Emmy-Award winning, fan-interactive program, ESPN Deportes will launch Nación ESPN, a Spanish-language, culturally relevant original production targeted to Hispanic sports fans.
Produced from ESPN’s facility in Los Angeles, Nación ESPN will debut on ESPN Deportes first quarter 2011. Nación ESPN will be the network’s first show produced from Los Angeles.
Advertising vs. Public Relations for world domination of Social Media responsibilities.
It almost sounds like an up coming mixed martial arts event.
The voracity of the discussion occurring between ad agencies, digital agencies, PR firms and clients to determine who should lead the efforts in managing and setting the tone of Social Media and Marketing strategies & implementation was also center stage this past week at the first US Hispanic PR summit.
Available at HispanicCMO.com
The 2010 U.S. Hispanic Social Media & Marketing Overview.
This downloadable Special Report, presented in a White Paper format, investigates the importance of social media & social marketing, and review the implications for companies actively targeting Latinos, advertising agencies active in the Hispanic market, U.S. Hispanic media and the PR Industry as a whole. DOWNLOAD REPORT HERE
‘Tr3s’ evolves with Wider Audience Targets.
That’s what’s in store for viewers of the newly rechristened Tr3s, the Spanish-language entertainment network from Viacom that since September 2006 has been known as MTV Tr3s.
By Adam Jacobson for HispanicAd.com
Is B2B on Board with Social?
Despite social media marketing’s popularity, business-to-business (B2B) companies are still fairly new to it. According to a survey from Business.com, 73% of B2B respondents have less than two years of social media marketing experience.
Available at HispanicPRpro.com
