Despite social media marketing’s popularity, business-to-business (B2B) companies are still fairly new to it. According to a survey from Business.com, 73% of B2B respondents have less than two years of social media marketing experience.
Available at HispanicPRpro.com
Univision Interactive Media, Inc. announced two additions to its online and mobile content network: a brand new soccer site, www.UnivisionFutbol.com, and an enhanced Deportes (Sports) site. These new properties are kicking off with nonstop coverage of this year’s 2010 FIFA World Cup South Africa, including live online streaming of all 64 games.
The Fox Sports en Español Upfront four-city tour to Los Angeles, Chicago, New York and Miami, has an expandable trailer transformed into a mobile showroom with stadium seating to treated guest to a multimedia presentation on the programming for the broadcast year ahead, a live performance from stand-up comedian Monique Marvez, and a party complete with competitive games.
Sophia Mind, the research and market intelligence division of Latin America’s leading female-focused communications group Bolsa de Mulher, announced the findings of a new study that examines the unique ways in which Latina women use the Internet and social networks. The study, titled The Use of Social Networks by Latin Women, found that while Latinas are avid users of social networks, most feel they are missing a cohesive Latina community and that content has not been created specifically for their unique interests. DOWNLOAD REPORT HERE.
Denise Zimmerman
President and Chief Strategy Officer
NetPlus Marketing Inc.
A 25-year marketing veteran, Denise Zimmerman has spent the past 18 years focusing on the digital landscape and best-practice applications in marketing, advertising and communications. She spoke with eMarketer Senior Analyst Jeffrey Grau about the options retailers have in responding to negative buzz on social media sites.
Available at HispanicPRpro.com
Mega TV has suffered some top management attrition lately.
Evidence from Edison Research’s “Twitter Usage in America: 2010” survey suggests that marketers targeting multicultural audiences would do well to note the service’s diverse ethnic makeup.
Available at HispanicPRpro.com
American college students today are addicted to media, describing their feelings when they have to abstain from using media in literally the same terms associated with drug and alcohol addictions: In withdrawal, Frantically craving, Very anxious, Extremely antsy, Miserable, Jittery, Crazy.
