Media

American consumers who don’t qualify for a traditional post-paid cell phone plan are driving the growth of the pre-paid wireless marketplace. This segment of the wireless market has grown at higher rates than the post-paid market, in part due to the recent recession.

However, even in today’s tough economy, this segment of low-credit prospects represents a discrete subset of the overall wireless market. Acknowledging this, pre-paid wireless marketers have expanded their horizons searching for other reasons people choose a pre-paid plan.

A new report from MocoSpace is a result of data generated from MocoSpace servers on a daily basis, then averaged over a 30 day period. There were some interesting findings on Hispanics, which bode well for both iPhone and Android. DOWNLOAD REPORT HERE.

ImpreMedia named Liz Sarachek Blacker as Publisher of Vista Magazine, impreMedia’s dual language magazine now in its 25th year. Blacker will continue as Senior Vice President, Digital Sales for impreMedia Digital.

Mercury Media released “The Power of the Hispanic Consumer,” a new whitepaper measuring the impact Hispanic consumers are having on direct response advertisers’ ROI. Part of the Mercury Media TV Perspectives series of whitepapers, this report also offers new insight regarding U.S. Hispanic consumers and tactics for effectively reaching this growing market through direct response advertising. DOWNLOAD HERE.

Viral media is becoming more and more contagious across Latin America. While common viruses are often transmitted by mosquito bites, the media contagion is spreading through sound bites that exponentially amplify the volume of the conversations taking place in social networks and media such as Facebook, Twitter, YouTube, Orkut, Google, and MySpace.

The spread and the intensity of the buzz are not only confined to the most tropical areas of the region, where people tend to be very social, or in nations with high connectivity rates. Rather, it is a virus that is quickly spreading across all of Latin America and the Caribbean, differing from country to country only in how the buzz is being spread and to what end. Available at HispanicPRpro.com