To understand how marketers are using social media, Social Media Examiner commissioned the 2010 Social Media Marketing Industry Report. Report available for download. Available at HispanicPRpro.com
Media
Engaging Customers in Smart Conversations.
Rick Murray – President, US, and Global Chair, Digital Edelman Digital. Rick Murray has been directing Edelman’s global approach to digital communications since 2005. He spoke with eMarketer’s Jeffrey Grau about how retailers can learn and grow from customer criticism on social media sites and the need for them to adapt to the dynamics and challenges of the social Web. Available at HispanicPRpro.com
What’s Driving the Growth of Pre-paid Cell Phones?
American consumers who don’t qualify for a traditional post-paid cell phone plan are driving the growth of the pre-paid wireless marketplace. This segment of the wireless market has grown at higher rates than the post-paid market, in part due to the recent recession.
However, even in today’s tough economy, this segment of low-credit prospects represents a discrete subset of the overall wireless market. Acknowledging this, pre-paid wireless marketers have expanded their horizons searching for other reasons people choose a pre-paid plan.
MocoSpace Mobile Social Graph Report.
A new report from MocoSpace is a result of data generated from MocoSpace servers on a daily basis, then averaged over a 30 day period. There were some interesting findings on Hispanics, which bode well for both iPhone and Android. DOWNLOAD REPORT HERE.
Sarachek Blacker named Publisher of Vista Magazine.
ImpreMedia named Liz Sarachek Blacker as Publisher of Vista Magazine, impreMedia’s dual language magazine now in its 25th year. Blacker will continue as Senior Vice President, Digital Sales for impreMedia Digital.
The Power of the Hispanic Consumer.
Mercury Media released “The Power of the Hispanic Consumer,” a new whitepaper measuring the impact Hispanic consumers are having on direct response advertisers’ ROI. Part of the Mercury Media TV Perspectives series of whitepapers, this report also offers new insight regarding U.S. Hispanic consumers and tactics for effectively reaching this growing market through direct response advertising. DOWNLOAD HERE.
