The percentage of Americans age 12 and older who have a profile on one or more social networking Web sites has reached almost half (48 percent) of the population in 2010 – double the level from two years ago (24 percent in 2008), according to the new national survey from Arbitron Inc. and Edison Research, The Infinite Dial 2010: Digital Platforms and the Future of Radio.
Media
New No. 1 Sport In The U.S. — Soccer?
It may happen sooner than you think. My bet is that it starts this summer as a storm of soccer is coming our way — and it’s only going to increase from here. With the 2010 FIFA World Cup kicking off in June in South Africa, all signs point to soccer fever spreading throughout 2010 and beyond. Our coveted American sports should stand up and take notice. Why? Here are 10 compelling reasons.
Mobile Consumer Segmentation & Psychographic scales.
Mobile phones are an essential part of everyday life, with nine out of 10 U.S. adults today using at least one mobile device and 35 percent of mobile phone users now paying $100 a month or more for service. With the release of a new Mobile Consumer segmentation system and three new mobile psychographic scales, Experian Simmons provides marketers with much-needed insight into the divergent and rapidly evolving behaviors and attitudes of mobile consumers.
Brands vie for Credibility on Social Networks.
Social networks reach an estimated 940 million people around the world, according to January 2010 research from InSites Consulting. Most are there for personal reasons, such as sending messages, looking at pictures, and posting and responding to status updates. But interactions involving information about products and services have proliferated as brands encourage online word-of-mouth.
