Media

Beats Me, but there are a ton of things to figure out before we settle on the Answer.

So who the heck owns social?

Courtesy of Advertising Age.

Change is happening within the US Internet population on many levels. The average age of Internet users is rising in tandem with that of the general population, for example, and racial and ethnic characteristics are more closely mirroring those in the offline population.

As “brand listening” on the web has now become standard practice, it’s time to go deeper to unlock the value, passion and insight hidden inside the everyday chatter happening outside the context of your brand. As social media usage and time spent on these sites grows globally, the need for this deep social listening, with the proper approach and analysis, is more important than ever.