Media

The Mobile Internet may be just as reliant on social networks as it is on the mobile data network itself. Ground Truth™, the mobile measurement firm that provides precise, timely and actionable mobile intelligence, today revealed that social networking activity comprises more than half of the time spent on the Mobile Internet. Ground Truth also reported that users of mobile-specific social networks are more engaged than users of PC-based social networks, such as Facebook and MySpace, on mobile. Available at HispanicPRpro.com

According to the BlogHer and iVillage “2010 Social Media Matters Study,” co-sponsored by The Nielsen Company and Ketchum, social sites are now a frequent destination for nearly three-quarters of Internet users. The study found similar rates of usage among men and women, and pegged the percentage of weekly social media users at 73% of the online population.

We’ve heard from countless brand marketers about the need for guidance when it comes to measuring the value of social media advertising. It’s why we’ve made a major investment towards helping advertisers understand how to achieve their brand goals in a social context. Our joint report: Advertising Effectiveness: Understanding the Value of a Social Media Impression provides early insights from Nielsen’s BrandLift product which analyzed survey data from more than 800,000 Facebook users in response to more than 125 Facebook ad campaigns from 70 brand advertisers. AVAILABLE at HispanicPRpro.com

Once on their way to extinction, coupons made a strong resurgence in 2009. While they offer consumers a chance to stretch their dollars further, they also offer real growth opportunities for retailers and manufacturers—if they know exactly who to target and how to leverage established and emerging coupon delivery vehicles.

The Mundial Group, a leading Latino sports marketing company, announced that it will be changing its name to Mundial Sports Network and providing advertisers with a brand new robust integrated digital offering.

Telemundo announced the launch of a licensing and consumer products program designed to further expand Telemundo’s role as a comprehensive lifestyle brand for its audiences.

In the last four months of 2009, adults 18 years or older were exposed to 237 million video ads per month in the ten location-based video networks included in The Nielsen Company’s inaugural “Fourth Screen Network Audience Report.”

Saturday’s telecast of La Liga’s El Clásico live on ESPN Deportes from the Santiago Bernabéu Stadium in Madrid, Spain – a 2-0 victory for Barcelona over Real Madrid – was the highest-rated and most-watched telecast on Spanish-language cable television so far this year.

Fútbol de Primera announced its extensive World Cup coverage plans, its reach and its world renowned on air personalities who will be on site this summer in South Africa as part of FDP Radio’s third consecutive World Cup Spanish language broadcast.