Mercury Media released “The Power of the Hispanic Consumer,” a new whitepaper measuring the impact Hispanic consumers are having on direct response advertisers’ ROI. Part of the Mercury Media TV Perspectives series of whitepapers, this report also offers new insight regarding U.S. Hispanic consumers and tactics for effectively reaching this growing market through direct response advertising. DOWNLOAD HERE.
Media
Latin America Viral Media Frenzy.
Viral media is becoming more and more contagious across Latin America. While common viruses are often transmitted by mosquito bites, the media contagion is spreading through sound bites that exponentially amplify the volume of the conversations taking place in social networks and media such as Facebook, Twitter, YouTube, Orkut, Google, and MySpace.
The spread and the intensity of the buzz are not only confined to the most tropical areas of the region, where people tend to be very social, or in nations with high connectivity rates. Rather, it is a virus that is quickly spreading across all of Latin America and the Caribbean, differing from country to country only in how the buzz is being spread and to what end. Available at HispanicPRpro.com
Hispanic Mobile Power! Copa Mundial iPhone App: Moment to …
75% of Hispanics own a cell phone and according to ComScore 71% of them consumer/ download mobile content vs. 48%. Also they respond to text campaign twice as much as non-hispanic mobile users. 6% vs. 3%! What a great opportunity for businesses wanted to reach this fast growing market. Univision launched a Copa Mundial iPhone App which is fantastic!! check the iPhone app store to download it for free!!! By Liliana Gil – Cultural Intelligence – Managing Partner. Available at HispanicCMO.com
Search Marketers poised to dominate exploding growth of Social Media Advertising.
There probably isn’t a single advertising or marketing communications agency today that hasn’t checked the box on “social media marketing.” Can you think of one that hasn’t? No? Didn’t think so.Available at HispanicPRpro.com
Marketers Indicate Social Media important, most Not profiting, many Still Learning.
While a majority of marketing professionals and company decision makers view social media as essential to their business, most have not made any money using it according to a recent survey by R2integrated (R2i). Further data analysis suggests that companies using social media profitably are more likely to possess defined social media strategies, dedicated social media managers, and follow social media thought-leaders. Available at HispanicPRpro.com
Teens + Mobile + Retail = $
Most brands and retailers have not figured out how mobile can really deliver on its promise of sending the right message, to the right customer, at the right time and place — the ultimate dream of digital marketing. It is not their fault, as many come to mobile marketing with a lens limited by the existing paradigms of TV, Internet and direct marketing.
The Rise of Direct Response Advertising
While global ad spend has softened in many sectors, one format, the direct response ad, or infomercial, has seen a remarkable 18% growth in total units in the U.S. since 2007 according to Nielsen. In total, direct response comprises 14% of all TV advertising, a figure that may continue to grow as blankets with sleeves, super absorbent towels and language learning CDs gain a mixture of mainstream awareness and web virality.
