Media

Mobile phones are an essential part of everyday life, with nine out of 10 U.S. adults today using at least one mobile device and 35 percent of mobile phone users now paying $100 a month or more for service. With the release of a new Mobile Consumer segmentation system and three new mobile psychographic scales, Experian Simmons provides marketers with much-needed insight into the divergent and rapidly evolving behaviors and attitudes of mobile consumers.

Social networks reach an estimated 940 million people around the world, according to January 2010 research from InSites Consulting. Most are there for personal reasons, such as sending messages, looking at pictures, and posting and responding to status updates. But interactions involving information about products and services have proliferated as brands encourage online word-of-mouth.

Twenty four percent of persons over age 12 have ever listened to an iPod, iPhone or other MP3 player while connected to a car stereo according to the new Infinite Dial 2010 national survey from Arbitron and Edison Research. You’re invited to the debut of The Infinite Dial 2010: Digital Platforms and the Future of Radio. It’s a free, one-hour webinar on Thursday, April 8, 2010 2:00 PM – 3:30 PM EDT.

Fox Sports en Español announced its first-ever national tour, taking the 2011 Upfront to advertisers across the country in a custom branded mobile theater.