The Federal Communications Commission delivered to Congress a National Broadband Plan setting an ambitious agenda for connecting all corners of the nation while transforming the economy and society with the communications network of the future — robust, affordable Internet.
Media
Online Expectations Lost In Translation.
The newest AOL Hispanic CyberStudy includes some great data that has inspired me to share a theory I have about online Hispanics: Most Hispanics expect Hispanic websites to be poor quality and, as result, use the general market version of a site even if Spanish is their preferred language.
Kraft’s Mobile Branding Recipe.
Ed Kaczmarek – Director of Innovation, Consumer Experiences – Kraft Foods.
Kraft Foods launched the iFood Assistant in late November 2008 and released the upgraded iFood Assistant 2.0 a year later. The $0.99 app offers access to more than 7,000 recipes, cooking tips, a shopping list builder and how-to videos commingled with ads for Kraft brands. Ed Kaczmarek, director of innovation, consumer experience, discusses the branding goals of the iFood Assistant and insights into consumers’ app usage. Available at HispanicCMO.com and HERE.
ImpreMedia & Top Rank announce Pacquiao vs. Clottey effort.
ImpreMedia has partnered with Top Rank, Inc. to develop a dynamic multimedia program to deliver pay-per-view subscriptions to the World Boxing Organization (WBO) welterweight showdown between Manny Pacquiao and Joshua Clottey.
Employer Perspectives on Social Networking Survey.
This Manpower research report draws on responses from more than 34,000 employers in 35 countries and territories to gauge the pervasiveness and effectiveness of company social networking policies. Social media is a powerful tool, yet our findings suggest that organizations are only just beginning to tap into its potential. DOWNLOAD REPORT HERE.
