Leaders’ efforts should not focus on controlling employees’ social networking behavior. Instead, they should work to channel its use in directions that benefit organizations and their employees alike. DOWNLOAD REPORT HERE.
Media
The Fortune 500 & Social Media: A Longitudinal Study of Blogging and Twitter Usage.
Each year Fortune Magazine compiles a list of America’s largest corporations, aptly named the “Fortune 500” given their size and wealth. Due to the hugely influential role that these companies play in the business world, studying their usage of new technological tools like social media offers important insights into the future of commerce. DOWNLOAD REPORT HERE.
Social Media complicates Work-Life Balance.
Social media usage has soared not just among the general population but also among at-work Internet users, who are heading to the sites for both personal and professional reasons in greater numbers.
Habits & Preferences of Social Media Users.
Comparing social media users to the average U.S. adult, the survey looks at the differences in demographics for each group, including male and female usage as well as age differences in social media users compared to other adults. DOWNLOAD REPORT HERE.
Univision realigns News & Entertainment with New Management Structure.
Univision Communications Inc. announced it is realigning news and entertainment with a new management structure, organizing its news operations on a company-wide basis and coordinating more closely the current and future entertainment programming for the Univision Network.
Changing World Of Hispanic Direct Response
For those who work in the trenches of Hispanic advertising, you know most Hispanic communications programs are direct response in nature. The biggest ad spenders in the U.S. Hispanic market (auto, retail, telecom and food / beverage) confirm this, as I discussed in greater detail earlier. However, it’s important to keep in mind that while the “goal” of most of Hispanic advertising is direct response in nature, most Hispanic media spending does not go into performance media platforms like Direct Response TV (DRTV), direct mail and telemarketing.
T-Mobile kicks off El Llamado del Futbol.
T-Mobile USA, Inc. launched a national campaign, El Llamado del Futbol. The campaign will directly connect fanatics to exciting promotional opportunities, giving them more chances to celebrate and win during this landmark year for soccer.
