Puerto Rico Radio Today examines listening in Puerto Rico to paint a fascinating picture of the radio audience by region and across the entire island. The study, available in both English and Spanish, looks at listening by age, sex, listening time, listening location and formats to illustrate the role radio plays in the daily life of the 14th most populous market in the U.S. DOWNLOAD REPORT HERE.
Media
Digital Entertainment Revolution.
According to The Digital Entertainment Revolution a digital entertainment revolution is occurring, as consumers take increased control of how they use media and entertainment devices. Consumption of TV, film, music and video games is changing as consumer expectations increase. “On demand” content, interactivity and mobility, Internet social networks and User Generated Content (UGC) are also competing for consumer mindshare as they integrate into the media consumption experience. DOWNLOAD REPORT HERE.
NBA Noche Latina.
As part of the NBA’s first-ever, fully-integrated Hispanic marketing campaign, éneobéoa, the NBA announced the schedule of this season’s Noche Latina (Latin Night) program, which celebrates the league’s Hispanic heritage with special telecasts and in-arena festivities, including distinctive NBA team uniforms.
Hudson named Sr VP & GM of CNN en Español.
Cynthia Hudson has been named senior vice president and general manager of CNN en Español and Hispanic strategy for CNN/U.S., it was announced by Tony Maddox, executive vice president and managing director of CNN International.
IAB: An Interactive Television Advertising Overview.
The Interactive Advertising Bureau (IAB) announced the release of “An Interactive Television Advertising Overview,” the latest in its series of comprehensive Platform Status Reports aimed at educating marketers, agencies and publishers on the state of interactive advertising platforms. DOWNLOAD REPORT HERE.
The 2010 digital marketer: Benchmark and Trend Report.
Experian Marketing Services announced the launch of the latest version of its annual digital benchmark report, updated to reflect consumer behaviors and preferences in 2010. The 2010 digital marketer: Benchmark and trend report is designed to help marketers better connect with consumers as companies worldwide continue to shift to digital channels at a faster pace. DOWNLOAD REPORT HERE.
