The quarterly Spanish magazine Constru-Guía al Día announced that nearly 2,000 7-Eleven stores across the country will distribute the magazine, increasing readership 251 percent. The new distribution at 7-Eleven, coupled with an existing collaboration with The Home Depot, will put Constru-Guía al Día directly into the hands of more than 400,000 Hispanic males across the country.
Media
Hispanic Radio Today 2009 Study.
Arbitron Inc. announced that the Hispanic Radio Today 2009, How America Listens to Radio has released and are available on Arbitron.com. Both of these studies feature Portable People Meter (PPM) data information for the first time. DOWNLOAD STUDY HERE.
Telemundo HD Primetime.
Telemundo announced that it will become the first Spanish language network in the US to broadcast its entire primetime programming slate in High-Definition when “Donde Esta Elisa” premieres on March 8, 2010.
The Power of Television.
Mercury Media released the first installment of TV Perspectives, a series of white papers authored by Michael Goodman, Senior Director, Research and Analytics for Mercury Media and former Director, Consumer Research at Yankee Group. The series will explore innovations in cross-platform advertising with a focus on direct response television. DOWNLOAD REPORT HERE.
Intent behind Mobile Internet Use.
According to a new survey announced by Ruder Finn, Americans are spending an average of 2.7 hours on the mobile Internet – connecting socially, managing their personal finances, and even as a means for advocacy. Ruder Finn’s first-ever Mobile Intent Index studies mobile phone user habits and explores the underlying reasons – or intent – people have for accessing the mobile Internet.
Telemundo launches iPhone TV apps.
Telemundo announced that its Television Station Group has launched the very first and only iPhone apps for local Spanish-language TV stations with its mobile partner LSN Mobile, using LSN Mobile’s Local Wireless media-to-mobile platform.
Arbitron expands and enhances Radio Advisory Council to better reflect Industry Priorities.
Arbitron Inc. announced that it is expanding and enhancing its Arbitron Radio Advisory Council. The Arbitron Radio Advisory Council will add new positions for Network Radio, Digital Radio and Public Radio and expanded representation for Diary markets, and Urban and Spanish Language broadcasters.
USA TODAY and El Nuevo Día announce launch of the USA TODAY Puerto Rico Edition
USA TODAY and El Nuevo Día announce the launch of the USA TODAY Puerto Rico Edition. The first edition will publish on Monday, February 22, 2010.
