Media

For those who work in the trenches of Hispanic advertising, you know most Hispanic communications programs are direct response in nature. The biggest ad spenders in the U.S. Hispanic market (auto, retail, telecom and food / beverage) confirm this, as I discussed in greater detail earlier. However, it’s important to keep in mind that while the “goal” of most of Hispanic advertising is direct response in nature, most Hispanic media spending does not go into performance media platforms like Direct Response TV (DRTV), direct mail and telemarketing.

T-Mobile USA, Inc. launched a national campaign, El Llamado del Futbol. The campaign will directly connect fanatics to exciting promotional opportunities, giving them more chances to celebrate and win during this landmark year for soccer.

Puerto Rico Radio Today examines listening in Puerto Rico to paint a fascinating picture of the radio audience by region and across the entire island. The study, available in both English and Spanish, looks at listening by age, sex, listening time, listening location and formats to illustrate the role radio plays in the daily life of the 14th most populous market in the U.S. DOWNLOAD REPORT HERE.

According to The Digital Entertainment Revolution a digital entertainment revolution is occurring, as consumers take increased control of how they use media and entertainment devices. Consumption of TV, film, music and video games is changing as consumer expectations increase. “On demand” content, interactivity and mobility, Internet social networks and User Generated Content (UGC) are also competing for consumer mindshare as they integrate into the media consumption experience. DOWNLOAD REPORT HERE.

As part of the NBA’s first-ever, fully-integrated Hispanic marketing campaign, éneobéoa, the NBA announced the schedule of this season’s Noche Latina (Latin Night) program, which celebrates the league’s Hispanic heritage with special telecasts and in-arena festivities, including distinctive NBA team uniforms.

Cynthia Hudson has been named senior vice president and general manager of CNN en Español and Hispanic strategy for CNN/U.S., it was announced by Tony Maddox, executive vice president and managing director of CNN International.