Media

Social media usage has soared not just among the general population but also among at-work Internet users, who are heading to the sites for both personal and professional reasons in greater numbers.

Comparing social media users to the average U.S. adult, the survey looks at the differences in demographics for each group, including male and female usage as well as age differences in social media users compared to other adults. DOWNLOAD REPORT HERE.

Univision Communications Inc. announced it is realigning news and entertainment with a new management structure, organizing its news operations on a company-wide basis and coordinating more closely the current and future entertainment programming for the Univision Network.

For those who work in the trenches of Hispanic advertising, you know most Hispanic communications programs are direct response in nature. The biggest ad spenders in the U.S. Hispanic market (auto, retail, telecom and food / beverage) confirm this, as I discussed in greater detail earlier. However, it’s important to keep in mind that while the “goal” of most of Hispanic advertising is direct response in nature, most Hispanic media spending does not go into performance media platforms like Direct Response TV (DRTV), direct mail and telemarketing.

T-Mobile USA, Inc. launched a national campaign, El Llamado del Futbol. The campaign will directly connect fanatics to exciting promotional opportunities, giving them more chances to celebrate and win during this landmark year for soccer.

Puerto Rico Radio Today examines listening in Puerto Rico to paint a fascinating picture of the radio audience by region and across the entire island. The study, available in both English and Spanish, looks at listening by age, sex, listening time, listening location and formats to illustrate the role radio plays in the daily life of the 14th most populous market in the U.S. DOWNLOAD REPORT HERE.