Media

The Interactive Advertising Bureau (IAB) announced the release of “An Interactive Television Advertising Overview,” the latest in its series of comprehensive Platform Status Reports aimed at educating marketers, agencies and publishers on the state of interactive advertising platforms. DOWNLOAD REPORT HERE.

Experian Marketing Services announced the launch of the latest version of its annual digital benchmark report, updated to reflect consumer behaviors and preferences in 2010. The 2010 digital marketer: Benchmark and trend report is designed to help marketers better connect with consumers as companies worldwide continue to shift to digital channels at a faster pace. DOWNLOAD REPORT HERE.

The quarterly Spanish magazine Constru-Guía al Día announced that nearly 2,000 7-Eleven stores across the country will distribute the magazine, increasing readership 251 percent. The new distribution at 7-Eleven, coupled with an existing collaboration with The Home Depot, will put Constru-Guía al Día directly into the hands of more than 400,000 Hispanic males across the country.

Arbitron Inc. announced that the Hispanic Radio Today 2009, How America Listens to Radio has released and are available on Arbitron.com. Both of these studies feature Portable People Meter (PPM) data information for the first time. DOWNLOAD STUDY HERE.

Telemundo announced that it will become the first Spanish language network in the US to broadcast its entire primetime programming slate in High-Definition when “Donde Esta Elisa” premieres on March 8, 2010.

Mercury Media released the first installment of TV Perspectives, a series of white papers authored by Michael Goodman, Senior Director, Research and Analytics for Mercury Media and former Director, Consumer Research at Yankee Group. The series will explore innovations in cross-platform advertising with a focus on direct response television. DOWNLOAD REPORT HERE.

According to a new survey announced by Ruder Finn, Americans are spending an average of 2.7 hours on the mobile Internet – connecting socially, managing their personal finances, and even as a means for advocacy. Ruder Finn’s first-ever Mobile Intent Index studies mobile phone user habits and explores the underlying reasons – or intent – people have for accessing the mobile Internet.

Telemundo announced that its Television Station Group has launched the very first and only iPhone apps for local Spanish-language TV stations with its mobile partner LSN Mobile, using LSN Mobile’s Local Wireless media-to-mobile platform.