Arbitron Inc. announced that it is expanding and enhancing its Arbitron Radio Advisory Council. The Arbitron Radio Advisory Council will add new positions for Network Radio, Digital Radio and Public Radio and expanded representation for Diary markets, and Urban and Spanish Language broadcasters.
Media
USA TODAY and El Nuevo Día announce launch of the USA TODAY Puerto Rico Edition
USA TODAY and El Nuevo Día announce the launch of the USA TODAY Puerto Rico Edition. The first edition will publish on Monday, February 22, 2010.
Social Media as a Sales Tool.
Many companies are starting to experiment with social media and how it can be integrated into their overall marketing strategy to support company goals and objectives.
Baloncesto Superior Nacional of Puerto Rico on CV Puerto Rico, Miami & New York.
The Baloncesto Superior Nacional (BSN) will be broadcast on América CV CV24 Puerto Rico, CV48 Miami and CV34 New York beginning March 4, 201
TOMA LECHE launches integrated Hispanic campaign.
The California Milk Processor Board (CMPB) – the creator of GOT MILK? and TOMA LECHE (Drink Milk) – will launch an integrated advertising campaign that will involve multiple media touch points as part of its ‘More than Just Milk’ (Mucho Mas Que Leche) campaign.
Hispanics voice their Admiration for the U.S. Navy.
The campaign, which is an extension of the general market campaign “A Global Force for Good,” launches the Navy’s new Spanish tagline “Al Servicio del Bien,” (Serving the Greater Good) created by Accentmarketing.
US Web Usage landscape is Shifting.
With 71% of Americans using the Internet at least monthly in 2010, US Internet users now closely resemble the general population. Over the next five years, that trend will continue. Overall, eMarketer forecasts the number of monthly Internet users in the US will rise to 250.7 million in 2014, up from 221 million in 2010.
