Cynthia Hudson has been named senior vice president and general manager of CNN en Español and Hispanic strategy for CNN/U.S., it was announced by Tony Maddox, executive vice president and managing director of CNN International.
Media
IAB: An Interactive Television Advertising Overview.
The Interactive Advertising Bureau (IAB) announced the release of “An Interactive Television Advertising Overview,” the latest in its series of comprehensive Platform Status Reports aimed at educating marketers, agencies and publishers on the state of interactive advertising platforms. DOWNLOAD REPORT HERE.
The 2010 digital marketer: Benchmark and Trend Report.
Experian Marketing Services announced the launch of the latest version of its annual digital benchmark report, updated to reflect consumer behaviors and preferences in 2010. The 2010 digital marketer: Benchmark and trend report is designed to help marketers better connect with consumers as companies worldwide continue to shift to digital channels at a faster pace. DOWNLOAD REPORT HERE.
Constru-Guía al Día Magazine targeting Hispanic Males at The Home Depot & 7-Eleven
The quarterly Spanish magazine Constru-Guía al Día announced that nearly 2,000 7-Eleven stores across the country will distribute the magazine, increasing readership 251 percent. The new distribution at 7-Eleven, coupled with an existing collaboration with The Home Depot, will put Constru-Guía al Día directly into the hands of more than 400,000 Hispanic males across the country.
Hispanic Radio Today 2009 Study.
Arbitron Inc. announced that the Hispanic Radio Today 2009, How America Listens to Radio has released and are available on Arbitron.com. Both of these studies feature Portable People Meter (PPM) data information for the first time. DOWNLOAD STUDY HERE.
Telemundo HD Primetime.
Telemundo announced that it will become the first Spanish language network in the US to broadcast its entire primetime programming slate in High-Definition when “Donde Esta Elisa” premieres on March 8, 2010.
