Media

Mercury Media released the first installment of TV Perspectives, a series of white papers authored by Michael Goodman, Senior Director, Research and Analytics for Mercury Media and former Director, Consumer Research at Yankee Group. The series will explore innovations in cross-platform advertising with a focus on direct response television. DOWNLOAD REPORT HERE.

According to a new survey announced by Ruder Finn, Americans are spending an average of 2.7 hours on the mobile Internet – connecting socially, managing their personal finances, and even as a means for advocacy. Ruder Finn’s first-ever Mobile Intent Index studies mobile phone user habits and explores the underlying reasons – or intent – people have for accessing the mobile Internet.

Telemundo announced that its Television Station Group has launched the very first and only iPhone apps for local Spanish-language TV stations with its mobile partner LSN Mobile, using LSN Mobile’s Local Wireless media-to-mobile platform.

Arbitron Inc. announced that it is expanding and enhancing its Arbitron Radio Advisory Council. The Arbitron Radio Advisory Council will add new positions for Network Radio, Digital Radio and Public Radio and expanded representation for Diary markets, and Urban and Spanish Language broadcasters.

USA TODAY and El Nuevo Día announce the launch of the USA TODAY Puerto Rico Edition. The first edition will publish on Monday, February 22, 2010.

Many companies are starting to experiment with social media and how it can be integrated into their overall marketing strategy to support company goals and objectives.

The Baloncesto Superior Nacional (BSN) will be broadcast on América CV CV24 Puerto Rico, CV48 Miami and CV34 New York beginning March 4, 201

The California Milk Processor Board (CMPB) – the creator of GOT MILK? and TOMA LECHE (Drink Milk) – will launch an integrated advertising campaign that will involve multiple media touch points as part of its ‘More than Just Milk’ (Mucho Mas Que Leche) campaign.