Media

The recession has inspired a thriftiness in consumers that some believe will outlast the economic downturn. Bargain-hunting Internet users have turned to price comparison hubs and coupon sites in increasing numbers, but according to data from Adweek and Harris Poll, Americans think the best places to look for deals are still offline.

The energetic Mega TV, the creation of Raul Alarcon’s SBS is leaving little doubt of its intentions to become a bonafide player on the national scene. Accepting that making a dent on Univision’s or Telemundo’s programming is a gigantic goal, it is no secret that Mega TV’s major competitor is America TeVe which recently announced a fusion of Carlos Barba’s CaribeVision, after apparent differences between its Madrid-based , Mexico City-based and Cuban-American partners made it impossible to continue as CV Network.

Unión Radio presented in Miami its global Spanish language information and entertainment platform to an audience of media buyers, advertising agency representatives and clients. 26 million people worldwide listen to Union Radio’s programming in over 1,222 stations each day, and 11 million people visit their websites.

For the first time ever, Univision Communications Inc. has partnered with an advertiser, The Clorox Company, to co-develop original content while simultaneously creating an interactive platform through which Latinas can discuss topics relevant to their lives.

Univision Interactive Media, Inc announced that short- and long-form video of top Univision, TeleFutura and Galavisión shows are available on YouTube.

Daisy Ramirez Chief Operating officer of BeBevCo and CEO and founder of Potencia Energy Drink will throw her hat in the ring as a new team owner in the NASCAR Camping World Truck Series.