This compilation of media and consumer insights details television ratings, advertising intelligence, as well as online and mobile information to provide an almanac of US sports fan consumption sports in 2009. DOWNLOAD HERE.
Media
How U.S. Adults Use Radio & Other Forms of Audio: an Observational Study.
This study’s key finding centers on the observation that broadcast radio, one of the oldest forms of mass communication, is second only to live television as the leading advertising-based media platform and continues to play a major media role to all ages today. DOWNLOAD HERE.
Telefutura #2 in Primetime.
TeleFutura announced it finished as the #2 Spanish-language television network in broadcast primetime (M-Sat 8-11pm; Sun 7-11pm) for the week of (1/18/2010-1/24/2010) beating Telemundo among all key demographics with 1.1 million Total Viewers 2 plus, 639,000 Adults 18-49, 381,000 Adults 18-34, and 446,000 Persons 12-34.
Consumers utilize Mobile Phones for In-Store Holiday Shopping activities.
A recent Motorola Inc. Enterprise Mobility Solutions annual research study of holiday shoppers identified that more than half (51 percent) of consumers across 11 countries used their mobile phones for in-store activities such as comparison shopping and getting peer feedback, product information and coupons, which signals the increasing importance for retailers to adopt mobile shopper technology strategies to remain competitive.
