Media

With brands turning more to earned media—the additional free exposure that a brand gets when consumers talk about a brand—they depend on motivated consumers to act as advocates. A survey conducted by Synovate for word-of-mouth ad network PostRelease investigated just how likely Internet users are to do that.

In conjunction with caucuses representing communities of color from several state legislatures, the Hispanic Institute has released a new report that urges lawmakers at all levels of government to expand access to high-speed internet for all Americans. Download report here.

Going social is no longer an experiment for marketers; it is a reality. There is no question that companies and brands are investing real dollars in social network marketing. However, paid advertising in social networks—banners, text ads and search advertising, as well as the more targeted advertising being deployed by Facebook and MySpace—is only a fraction of the spending.

Journal Register Company announced the appointment of John Paton as Chief Executive Officer. Mr. Paton joins the Company from impreMedia LLC, where he has been Chairman, Chief Executive and President of the U.S. Hispanic media company that he co-founded in 2003. Former Univision Television Group COO – Mike Wortsman will be the interim CEO of Impremedia until a replacement for Mr. Paton is identified.

ESPN and Tecate, cerveza con carácter, announced the renewal of their boxing sponsorship agreement that aligns the company with ESPN’s Spanish and English-language boxing content on TV, online and on radio; highlighted by the title sponsorship of the Tecate Friday Night Fights Studio within weekly Friday Night Fights telecasts on ESPN2 and ESPN Deportes.

Two-thirds of cell phone owners and owners of PDA devices will replace them within the next two years, according to a poll just completed by ICR/International Communications Research, a full-service custom research company in Media, PA.

TNS released results of its annual Global Telecoms and Insight Study. The study was comprised of over 24,000 consumers in 35 markets. GTI 2010 is designed to offer a strategic framework that informs brand strategy, product development and channel planning throughout the mobile technology industry. Download report here.

Eastlan Ratings has joined with Bustos Media and Radio Campesina, in launching an initiative to work collaboratively in the design of a new radio ratings product focused exclusively on the understanding the impact of Hispanic radio listeners.