An oft-cited fear of brands is that online consumers will post negative comments about them, especially on social media where opinions can be broadcast far and wide. In their “Social Media and Online PR Report,” Econsultancy and bigmouthmedia explored ways marketers can combat brand bashing.
Media
User Content Creation around the World.
Worldwide data from Trendstream and Lightspeed Research sheds light on the user-generated content activities of Internet users around the world.
In the US, a mature Internet market, managing a social network profile was the top online user-generated content activity, participated in by 44.2% of Web users. This was followed closely by uploading photos. Uploading video, blogging and microblogging were significantly less popular.
Wise Latina makes NFL say Uncle.
You gotta love this. A few years ago Supreme Court Justice Sonia Sotomayor got Major League Baseball to say Uncle. Now, another wise Latina, Congressman Linda Sanchez of California did the same to the NFL. Story below is from the December 27, 2009 edition of The New York Times. Go Linda!
Published by Manny Gonzalez. To read El Blog CLICK above.
Using Social Media Strategically.
As marketers become more comfortable and more experienced using social media, they move from the trial phase of their marketing efforts toward strategic use of the channel. While the largest group of marketers is still somewhere in between, according to the “2010 Social Media Marketing Benchmark Report” from MarketingSherpa, about one-quarter of social media marketers have made it to the strategic phase of their efforts.
Study: More Cellular-only Homes as Americans Expand Mobile Media Usage.
The latest Nielsen Convergence Audit – an annual survey on voice, video and data products – shows a rise in households who have “cut the cord” by trading their traditional landlines for wireless cellular services and an increase in mobile media device usage among a diverse set of households. The survey collects more than 32,000 U.S. online and mail respondents. Download report here.
JCPenney tests Mobile Coupon Convenience.
Dave Owen started in digital marketing in 2000 with jcp.com, working with site content, media placements, search, banner ads and partnership marketing. He spoke to eMarketer about the chain’s approach to digital media and marketing, and its mobile couponing test. Available at HispanicCMO.com.
