As marketers become more comfortable and more experienced using social media, they move from the trial phase of their marketing efforts toward strategic use of the channel. While the largest group of marketers is still somewhere in between, according to the “2010 Social Media Marketing Benchmark Report” from MarketingSherpa, about one-quarter of social media marketers have made it to the strategic phase of their efforts.
Media
Study: More Cellular-only Homes as Americans Expand Mobile Media Usage.
The latest Nielsen Convergence Audit – an annual survey on voice, video and data products – shows a rise in households who have “cut the cord” by trading their traditional landlines for wireless cellular services and an increase in mobile media device usage among a diverse set of households. The survey collects more than 32,000 U.S. online and mail respondents. Download report here.
JCPenney tests Mobile Coupon Convenience.
Dave Owen started in digital marketing in 2000 with jcp.com, working with site content, media placements, search, banner ads and partnership marketing. He spoke to eMarketer about the chain’s approach to digital media and marketing, and its mobile couponing test. Available at HispanicCMO.com.
The New Composition of Music.
Horacio Salgado – AKA – “Pelos Parados” is one of the most popular DJs in the DFW area. In the business for the last 9 years, Horacio has made quite a name for himself. Currently working for Mega 107.5, the top rated Hispanic radio station in the Dallas-Ft. Worth area; he attracts thousands of listeners every night while hosting his show, and on the weekends during his “Mega Mix”. Horacio also DJs at various events, makes special appearances, and hosts private parties. As if all this wasn’t enough, he is also the host of the new TV show “Metro Tour” broadcasted on Telemundo 39. It’s a program featuring the most happening clubs, music and movies in the DFW area. You could say, Horacio “Pelos Parados” is in touch with today’s urban youth audience and an expert on what’s in and out. He is here today to talk with us a little about this subject. To listen to podcast CLICK above on El Blog.
Local appeal for Mobile TV.
Nearly one-half of US mobile users are interested in watching live digital television on a mobile device, according to an Open Mobile Video Coalition (OMVC) survey conducted by Frank N. Magid Associates. Interest was highest, unsurprisingly, among millennials and early technology adopters.
