Media

Telemundo revamps news strategy.

Telemundo Communications Group introduced a news strategy to enhance and expand its news content across key day parts and multiple platforms.

Yahoo! En Espanol’s 2009 Year in Review.

Yahoo! En Espanol announced its 2009 Year in Review, which highlights the top searches and trends on Yahoo! En Espanol.

Univision Interactive Media launches re-designed Mobile Website.

Univision Interactive Media, Inc., the digital division of Univision Communications Inc., announced the launch of the re-designed Univision mobile website.

Less than Half of African Americans & Hispanics regularly use the Internet.

Only 42 percent of African Americans and Hispanics regularly use the Internet, yet they overwhelmingly agree that Internet access is critical to achieving success, according to new findings from a national survey of 900 minority adults conducted by Brilliant Corners Research, led by Pollster Cornell Belcher.

Cutting through the Social Media Clutter.

We all know social media is a hot topic, but how do we tie it to some sort of return? While 70 percent of companies are currently using social media in some way, statistics show that executives are more likely to assign employees to social media initiatives than budget dollars. Download report here.

Spanish-language TV winning on U.S. turf

We’re coming up on the fourth anniversary of a historic event. December 26 marks the fourth full year that Spanish-language television ratings have been ranked side-by-side with ABC, NBC, CBS and FOX.

They used to be counted separately, with the English-language networks lumped together in one group and Spanish in another. I’ll bet the English-language networks wish they still were. Because, after four years of counting them all by the same means and using the same meters, it’s clear that the English-only broadcasters are in trouble, but Spanish is going strong.

It’s not supposed to work this way — at least not for those who want you to believe that Spanish is on its way out. But, to borrow a phrase, the reports of Spanish’s death have been greatly exaggerated.

BY JOSE CANCELA – Hispanic USA. To read El Blog CLICK above.

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