Media

If you’re trying to locate a child between the ages of 2 and 11, your best bet might be to start your search in the media room, where older kids (age 6–11) clock in more than 28 viewing hours per week, primarily watching TV, but also spending close to 2.5 hours watching DVDs or playing video games, with an additional hour dedicated to the DVR and 18 minutes set aside for the VCR.

Tribune Company announced the creation of Tribune Hispanic, a cross-platform national media solutions group designed to help advertisers reach the growing Hispanic market through an array of products including print, online, television, mobile, out-out-of-home, digital signage, and events.

ImpreMedia announced the kick-off of its extensive cross-platform coverage of the 2010 World Cup with the launch of a dynamic online website, impreMUNDIAL, as well as special supplements and mobile alerts about draw in South Africa.

The Nielsen Company announced it will begin measuring television viewing in Puerto Rico, with new television ratings available by first quarter 2010. The first clients which have signed up for Nielsen’s new ratings service include the island’s three largest television providers: WKAQ-TV, the owned and operated Telemundo station; WLII-TV, the Univision affiliate; and WAPA-TV (Independent).

Univision Communications Inc. announced a major expansion of its original production and co-production capabilities with the creation of Univision Studios, and the hiring of 30–year industry veteran Luis Fernández as president of Univision Studios. This marks the next phase in the evolution of Univision Communications and a monumental step forward in the continuous transformation of the Spanish-language media landscape in the United States.

To educate consumers and provide them with the resources to help them manage their privacy online, the Interactive Advertising Bureau (IAB) announced the launch of “Privacy Matters,” its first-ever consumer education campaign that will run across a broad cross section of top-tier online media outlets. While the digital media industry has done an extraordinary job of transforming the way consumers experience entertainment and information, it hasn’t been as effective at explaining how it all works to the average person.

The US mobile Internet population is increasing rapidly. eMarketer estimates that 29.2% of mobile phone users log on to the mobile Web at least once per month in 2009, up from 22.3% last year. And according to BIA/Kelsey and ConStat, many of those qualify as “heavy” users—those who go online via mobile more than 10 times per week.

The Center for Marketing Research at the University of Massachusetts Dartmouth recently conducted a new in-depth and statistically significant study on the usage of social media in fast-growing corporations. This new study revisits the Center’s study of Inc. 500 social media usage for the third consecutive year, making it a valuable and rare longitudinal study of corporate use of these new technologies.