Media

Brand marketers know the Internet can be a dangerous place, where they lose control of the message and consumer-created content reigns. That is partly because Internet users now have the ability to create and disseminate blog posts, tweets, reviews and homemade videos around the world. But it is also an effect of the “cyberdisinhibition” the Web provides.

Futbol de Primera will be on site at the Cape Town Convention Center on December 4, 2009 where it will broadcast exclusively the World Cup Draw ceremony. Listeners will be able to hear the analysis with Andres Cantor, Bora Milutinovic, the five-time World Cup coach, and FDP’s Mexico’s bureau chief Jaime Gallardo who will broadcast for more than 100 of FDP’s radio station affiliates. On this day, the groups will be decided for the 32 teams that participate in the 2010 FIFA World Cup South Africa that will kickoff June 11, 2010.

As part of ESPN’s multilanguage coverage for the 2010 FIFA World Cup South Africa in the U.S., ESPN Deportes will provide Portuguese-language telecasts of more than 40 live matches of the World Cup. The telecasts will complement the network’s comprehensive Spanish-language news and information coverage of the quadrennial sports event (June 11 – July 11, 2010). ESPN, Inc. owns the rights for all FIFA events in all languages, except Spanish in the U.S. through 2014.

This just in, consumers are now spending more time on social networks than any other form of website, including porn. The time is now to make the most of this newly emerging opportunity to connect with your consumer, to shape your brand, and develop long-term customer relationships at a fraction of ‘above the line’ media costs. In “Nine Ways Your Business Could Be Using Social Media, But Probably Isn’t,” the team at North Social outlines all of the ways that you can leverage social media to achieve your branding and business goals.

Sony Computer Entertainment America Inc. (SCEA) announced the release of SingStar Latino for Latin America, the latest installment in the multi-million selling SingStar franchise, available for both PlayStation3 (PS3(TM)) and PlayStation2 computer entertainment systems.

The US consumer electronics industry is ready to start growing again in 2010. Following an estimated 7.7% decline in revenues between 2008 and 2009, to $165 billion, the Consumer Electronics Association (CEA) forecasts a slight uptick (0.6%) in 2010, to $166 billion in revenues.

Tapping into the worldwide interest surrounding Mundial 2010, the first World Cup ever contested in Africa, V-me announces SUDAFRICA 2010 – a multi-platform programming produced from major cities and other exotic locations throughout South Africa.

Spanish Broadcasting System, Inc. (SBS) announced that starting Monday, November 23, 2009 its television programming will be seen on the entire island of Puerto Rico. Due to an acquisition of new technology, audiences will be able to tune in to the channel over the air through a converter box, as well as on cable and satellite.

With everyone jumping on the social media bandwagon, Facebook contests are the hottest thing since Facebook itself and the average consumer gets exposed to plenty of contests and giveaways when they log on to check out their friend updates. Major brands have been quick to embrace Facebook as another potential facet to engage with their customers. Yet a majority of these brands remain faceless.