As part of ESPN’s multilanguage coverage for the 2010 FIFA World Cup South Africa in the U.S., ESPN Deportes will provide Portuguese-language telecasts of more than 40 live matches of the World Cup. The telecasts will complement the network’s comprehensive Spanish-language news and information coverage of the quadrennial sports event (June 11 – July 11, 2010). ESPN, Inc. owns the rights for all FIFA events in all languages, except Spanish in the U.S. through 2014.
Media
Nine ways your Business could be using Social Media, but probably Isn’t.
This just in, consumers are now spending more time on social networks than any other form of website, including porn. The time is now to make the most of this newly emerging opportunity to connect with your consumer, to shape your brand, and develop long-term customer relationships at a fraction of ‘above the line’ media costs. In “Nine Ways Your Business Could Be Using Social Media, But Probably Isn’t,” the team at North Social outlines all of the ways that you can leverage social media to achieve your branding and business goals.
SingStar Latino launched by Sony.
Sony Computer Entertainment America Inc. (SCEA) announced the release of SingStar Latino for Latin America, the latest installment in the multi-million selling SingStar franchise, available for both PlayStation3 (PS3(TM)) and PlayStation2 computer entertainment systems.
Digital Convergence for US HHs.
The US consumer electronics industry is ready to start growing again in 2010. Following an estimated 7.7% decline in revenues between 2008 and 2009, to $165 billion, the Consumer Electronics Association (CEA) forecasts a slight uptick (0.6%) in 2010, to $166 billion in revenues.
V-me goes on location with SUDAFRICA 2010.
Tapping into the worldwide interest surrounding Mundial 2010, the first World Cup ever contested in Africa, V-me announces SUDAFRICA 2010 – a multi-platform programming produced from major cities and other exotic locations throughout South Africa.
Mega TV available island wide in Puerto Rico.
Spanish Broadcasting System, Inc. (SBS) announced that starting Monday, November 23, 2009 its television programming will be seen on the entire island of Puerto Rico. Due to an acquisition of new technology, audiences will be able to tune in to the channel over the air through a converter box, as well as on cable and satellite.
Where’s Your Face on Your Facebook Page?
With everyone jumping on the social media bandwagon, Facebook contests are the hottest thing since Facebook itself and the average consumer gets exposed to plenty of contests and giveaways when they log on to check out their friend updates. Major brands have been quick to embrace Facebook as another potential facet to engage with their customers. Yet a majority of these brands remain faceless.
Americans are redefining their lives Online and Offline with Social Media Tools.
Americans have dramatically integrated social networking tools into their lives. Euro RSCG Worldwide, one of the world’s leading advertising and marketing agency networks, conducted a study on how people use the ever-changing options in social and online media available today. According to the study, their world is expanding and narrowing at the same time because of social media’s hyperlocalization quotient. And “cyberdisinhibition” — being more willing to behave online in ways they wouldn’t in person — has both emboldened users and led them to inappropriate behavior.
