Just as the season of Major League Baseball comes to a close, ESPN Deportes launches its coverage of winter baseball from the Dominican Republic with a new marketing campaign. Tagged, “Durante el invierno el béisbol viaja al Caribe,” (During winter, baseball travels to the Caribbean), the campaign trails baseball as it travels south with ESPN Deportes as the winter baseball season returns yet again to the network. The campaign features animated spots highlighted by a winter baseball themed ‘flight to the island’ and baseball terminology, identifying that the ultimate destination for winter baseball coverage can be found only on ESPN Deportes.
Media
Hispanic tennis participation up +32%.
The USTA and TIA have announced that tennis participation in the United States topped 30 million players for the first time in more than two decades.
Homes with Cell Phones nearly double in first half of Decade.
The number of households with cell phones increased from 36 percent to 71 percent between 1998 and 2005, according to new data released by the U.S. Census Bureau. This corresponded with a decrease in households with telephone landlines, particularly households headed by young adults.
Wireless Broadband benefits Hispanic Population.
A report published by The Hispanic Institute and Mobile Future highlights the opportunities presented by mobile broadband access for the nation’s 48 million Hispanics. As policymakers contemplate the future of broadband and wireless, the paper concludes that successful innovation policies must consider the needs and preferences of diverse Americans, including in particular the rapidly growing Hispanic community in the United States. Available for download here.
NYPD executes search warrants on 4 NYC Newspapers.
According to the Wall Street Journal, the New York Police department executed search warrants as part of a Manhattan District Attorney investigation on business activity and practices surrounding the Newspaper and Mail Deliverers’ Union. The papers involved in the search are New York Times, the New York Daily News, the New York Post, El Diario La Prensa. Along with the Newspaper and Mail Deliverers’ Union office, a local branch of the International Brotherhood of Teamsters.
Latin Grammy’s en Espanol; How much more proof do you need?
Univision should be singing. And the name of the song should be, “I Told You so.” On one of the toughest nights in television, the Spanish-language network kicked some serious ratings butt. Up against the English-language powerhouse programs CSI, Gray’s Anatomy, The Mentalist, Survivor and Flash-forward, Univision proved yet again, that in the youthful demographics that advertisers salivate over; Spanish is the language that touches them.
By Jose Cancela – Hispanic USA. To read El Blog CLICK above.
Mobile Plus Social equals Opportunity.
Social networking is one of the fastest-growing activities among mobile users around the world. And as one of the primary ways mobile users communicate with one another, it is proving a significant driver of Internet usage on mobile devices.
