Generation Y females have redefined the idea of “peer group” to encompass online friends, bloggers and anonymous reviewers, according to the “Why Y Women?” report from PopSugar and Radar Research.
Media
Digital Out-of-Home surges as Local Spend Shifts.
Outdoor advertising is feeling the pinch of the recession like all other media, but the small subsegment of digital out-of-home is an up-and-comer.
Monetizing Mobile Content.
The long debate over how to monetize digital content has gained new life in the economic downturn due to the slumping ad market. The question of paid models versus ad support is particularly urgent in the fast-emerging mobile space.
