I think the US Tennis Association (USTA) may need to begin channeling that famous ABC Sports tagline: “the thrill of victory and the agony of defeat.” As I watched the new US Open champion, Argentine Juan Martin del Potro, struggle to say a few words in his native Spanish at his trophy presentation ceremony, I said to myself: something is not right here. Full disclosure: I have done some community relations work for the USTA in the past.
Media
Puerto Rico Radio Today 2009.
Puerto Rico Radio Today examines listening in Puerto Rico to paint a fascinating picture of the radio audience by region and across the entire island. The study, available in both English and Spanish, looks at listening by age, sex, listening time, listening location and formats to illustrate the role radio plays in the daily life of the 14th most populous market in the U.S.
Estrella TV makes its nationwide debut.
Liberman Broadcasting, Inc. (LBI Media) announced that its network, Estrella TV has officially launched nationwide.
Estralla TV expands to New York Market.
Liberman Broadcasting, Inc. (LBI Media) announced the execution of an affiliation agreement in New York, the nation’s largest television market. Under the agreement, Tribune’s WPIX-TV, the flagship CW network affiliate for the New York market on channel 11.2 starting October 1st.
Wallace – VP of Midwest National Sales & Marketing at Estrella TV Network.
Liberman Broadcasting, Inc. (LBI Media) announced the appointment of broadcast sales veteran Andrew Wallace as Vice President of Midwest National Sales and Marketing. Based in Chicago, Wallace will be charged with strategically positioning the Estrella TV network, set to launch this month.
