Media

Dollars shifting to digital.

Phil Woodie has been named President of Lotus Entravision Reps (LER) and will be based out of the LER office in New York. Mary Hawley who was the President of the company, assumes the important role of Western Regional Sales Manager based in the LER Los Angeles office to maximize the opportunities in the region and the Los Angeles office to the company.

Nielsen estimates a continued increase of Hispanic TV homes (2.3%) in comparison to total U.S. TV homes (0.3%) for the 2009-2010 TV season. Similar to Total TV homes, modest growth is estimated among African American and Asian homes as both will increase by less than 1% over last year.

Digital has the power to transform marketing. In an environment that is inherently about choice, engagement and personalization, digital allows the best marketers to market better. In this report, we examine how brands can succeed in a digital world and the opportunities it presents.

olitical and civic involvement have long been dominated by those with high levels of income and education, leading some advocates to hope that internet-based engagement might alter this pattern. However, a new report by the Pew Research Center’s Internet & American Life Project shows that the internet is not changing the fundamental socio-economic character of civic engagement in America. When it comes to online activities such as contributing money, contacting a government official or signing an online petition, the wealthy and well-educated continue to lead the way. Download report here.