Media

Sophisticated—and diverse

Social media has become a fixture on communication agendas across the country, fueled by the fact that Americans’ time on such networking sites has increased 73 percent in the past year alone. But according to a new survey, social media use is also generating its share of corporate heartburn.

Teenagers have previously lagged behind adults in their ownership of cell phones, but several years of survey data collected by the Pew Internet & American Life Project show that those ages 12-17 are closing the gap in cell phone ownership.

Virtually every company has a Web site — that’s a given. But with the volume of professionals going online for work-related purposes, you need more than a Web site to command maximum visibility and generate attention for your products and services.

Scarborough Research released an analysis highlighting the ways households are obtaining coupons. The study found that text messages and/or email are an emerging method for households to obtain coupons. 8.6 million (eight percent) of U.S. households currently acquire coupons via text messages and/or email.

Grupo Latino de Radio (GLR) announced the acquisition of exclusive broadcast rights for Copa Santander Libertadores and Copa Nissan Sudamericana for Spanish language radio in the United States.

This way, these soccer games will be distributed exclusively by GLR Networks to its affiliated radio stations.

comScore, Inc. released a study on broadband growth in rural, micropolitan and metropolitan areas in the United States.

Universal McCann’s “Power to the People: Social Media Tracker” study, now in its fourth year, indicates that social networks continue to climb in popularity around the world. But the research firm believes a change is happening in social media: Internet users are “starting to focus their digital life” around single networks, rather than around many specialized tools with social features.