comScore, Inc. released the results of an early series of studies it has conducted into the effectiveness of online advertising in building retail sales of consumer packaged goods (CPG) brands, revealing that the Internet can be as effective an advertising medium as television advertising.
Media
ESPN Deportes debuts Jorge Ramos y Su Banda.
Monday, August 17 marks a new beginning for legendary sportscaster Jorge Ramos. He will embark on a new journey when he makes his long-awaited debut on ESPN Deportes TV with the simulcast of his radio show Jorge Ramos y su Banda. HispanicAd.com caught up with Ramos earlier this week between rehearsals from his newly created state-of-the-art radio studios / new TV show set in Miami.
Ray Rodriguez to retire from Univision Communications.
Univision Communications Inc. today announced that Ray Rodriguez president and chief operating officer, will retire from the company at the end of the year, after nearly 20 years at Univision. Univision also announced that Cesar Conde, most recently executive vice president and chief strategy officer, will become president of the Univision Networks, and that Joe Uva, currently chief executive officer, will assume the additional title of president of Univision Communications. Conde, who will assume his new role on October 1, 2009, will be based in Miami, Florida, and will continue to report to Uva.
Polito Vega celebrates 50 years on the Radio in NYC.
Spanish Broadcasting System (SBS) announced that Polito Vega, better known as the “King of Radio,” will be honored for his 50 years on radio with a two day concert series organized by WPAT- 93.1 FM Amor and WSKQ- 97.9 FM Mega.
Best Practices in Email Marketing – Get Delivered, Get Read & Get Results.
Whether you are innovating or duplicating what’s always worked, technology, audience expectations, and compliance are creating a constantly changing email landscape.
