ESPN Deportes announced the launch of the network’s first SportsCenter ad campaign, “Sports Expert”, which features world renowned soccer star Lionel Messi, as well as other Latin stars, including Mexican professional boxer Juan Manuel Márquez, professional soccer goalkeeper Oscar ‘El Conejo’ Pérez, Colombian actor Andrés Palacio and Mexican rock band Molotov. The campaign will be rolled out this week and includes TV, radio, print, out of home (OOH) and online.
Media
Futbol de Primera Radio to broadcast Historic World Cup qualifying match between Mexico & USA.
Futbol de Primera radio will be on site at Azteca Stadium next Wednesday August 12, 2009 to broadcast exclusively the historic World Cup Qualifying match between Mexico and the US. FDP’s coverage will begin at 3:30PM ET/12:30PM PT and the game will reach 96 radio stations (of which 36 are FM’s).
