Approximately 155 million (67 percent of) U.S. residents aged 18 or older have seen an Out-of-Home (OOH) digital video display, in the past month, at one or more of 17 types of public venues according to a new study by Arbitron Inc. Download study here.
Media
McDonald’s McCafé Mocha Mondays goes Mobile to reach Hispanic Consumers.
A mocha flavored silver lining can now be part of consumers’ manic Mondays. McDonald’s is teaming with Millennial Media in the restaurant giant’s first mobile campaign to target the Hispanic demographic.
Boost Mobile broadens brand appeal with Hispanics.
Boost Mobile continues to take a stand against what may be perceived as abuse by many Hispanic wireless customers and is launching the next installment of its a Sin Abusos‚ (No Abuses) Spanish-language marketing campaign.
Global Mobile.
The mobile platform boasts a dizzying number of options available to marketers – including, but not limited to: text and multimedia messaging, content and display advertising adapted for mobile mini-browsers, “conventional” online content and display advertising for PC-like browsers (from newer smartphones like the iPhone and Android G1), mobile applications, mobiles games, paid search, as well as proximity-based interaction through outdoor media/displays and shortcodes used in integrated marketing efforts, both of which cover the “last mile” for reaching consumers. Download report here.
Get on Twitter’ is not a Social Media Strategy.
While some marketers believe a presence on Twitter is all that matters toward building a social media presence, this White Paper shows the proper first steps toward creating a much more involved and intelligent strategy that helps their social media efforts integrate with the overall brand seamlessly. The paper speaks to audience analysis, consistency, the meaning of ROI in a social media setting and more. Download here.
Marketers Embrace newer Media Platforms.
As marketers embrace new media platforms, social media and viral videos have seen the largest jump in ranking, according to a survey done by the ANA (Association of National Advertisers), BtoB Magazine and in partnership with marketing services firm ‘mktg.’
Consumer benefits of BROADBAND Connectivity.
The United States is now in the middle of a third major transformation in home computing. Download report here.
Puerto Rico’s Telecom Market to Double its Data Revenue by 2014.
With the voice market shrinking, telecom operators face an opportunity to expand data services in Puerto Rico, as data revenue is expected to more than double by 2014 despite the deep economic contraction, according to the latest report from Pyramid Research.
