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Media
ESPN Deportes launches ‘Sports Expert’ campaign.
ESPN Deportes announced the launch of the network’s first SportsCenter ad campaign, “Sports Expert”, which features world renowned soccer star Lionel Messi, as well as other Latin stars, including Mexican professional boxer Juan Manuel Márquez, professional soccer goalkeeper Oscar ‘El Conejo’ Pérez, Colombian actor Andrés Palacio and Mexican rock band Molotov. The campaign will be rolled out this week and includes TV, radio, print, out of home (OOH) and online.
